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Urban Law Partners

85 employees
London, UK
10 months implementation
urbanlawpartners.co.uk

The Challenge

Urban Law Partners discovered that potential clients were increasingly using AI assistants to research legal questions and find qualified attorneys. However, their firm rarely appeared in AI-generated recommendations, even for their areas of expertise. Traditional legal marketing wasn't translating to AI platform visibility, causing them to lose high-value clients to competitors.

Our Solution

We developed an AI-first legal content strategy that positioned Urban Law Partners as the authoritative source for corporate law guidance. This included creating comprehensive legal guides optimized for AI understanding, restructuring their expertise descriptions for natural language queries, and ensuring their thought leadership content would surface in relevant AI conversations.

Results Achieved

385%
AI Visibility Score

Dramatic increase in AI platform recommendations

225%
High-Value Inquiries

More qualified corporate clients from AI referrals

168%
Partner Revenue

Significant increase in billable hours and retainers

Before vs After

Before OmniGanic

AI Platform Mentions1-2 per month
Corporate Inquiries8-12 per month
Average Case Value£45,000
Client Retention72%

After OmniGanic

AI Platform Mentions75-95 per month
Corporate Inquiries35-45 per month
Average Case Value£89,000
Client Retention91%

Implementation Timeline

1

Legal Content Assessment

4 weeks

Analyzed existing content and identified opportunities for AI optimization

2

Authority Content Creation

12 weeks

Developed comprehensive legal guides optimized for AI platform understanding

3

Expertise Positioning

6 weeks

Restructured partner profiles and practice area descriptions for AI discovery

4

Thought Leadership Optimization

8 weeks

Enhanced articles and insights for maximum AI platform visibility

Key Features Utilized

Legal Authority Optimization
Natural Language Legal Content
AI Platform Integration
Expertise Positioning
Thought Leadership Enhancement
Client Query Targeting
"
OmniGanic revolutionized our client acquisition. We're now the first law firm mentioned when executives ask AI assistants about corporate legal issues. Our client quality and case values have dramatically improved.
Sarah Mitchell QC
Managing Partner, Urban Law Partners

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